뉴미디어광고의이해 13강 - Online Consumer Culture (2)
Explanation of global consumer culture, advertising persuasiveness and consumer cultural values
뉴미디어광고의이해 14강 - Marketing and Advertising Planning
Overview of marketing and advertising planning strategy
뉴미디어광고의이해 18강 - New Media Advertising Planning (2)
Overview of general procedures in planning media and media strategy
뉴미디어광고의이해 15강 - Marketing and Advertising Planning
뉴미디어광고의이해 16강 - New Media Advertising Planning (1)
Explanation of budgeting and media planning